An ecommerce AI writer that accurately captures your brand voice
An AI trained on your real content, not vague traits
Your voice comes from examples, not adjectives: The model learns from your real PDPs, listings, brand guides, and campaigns, so it understands how your tone works in practice.
Improves with every interaction: Your approvals and corrections help refine the model, making your voice more accurate and consistent over time.
Understands ecommerce formats: The AI adapts your tone for PDPs, marketplace bullets, and campaigns while keeping your core voice intact.
Rules and governance built for ecommerce teams
Banned and required terms applied automatically: Set rules for brand words, banned phrases, or restricted language. They’re enforced across all content, so no one has to check manually.
Aligned across markets and categories: The AI adapts your voice for each region, adjusting terminology and phrasing so localized content still sounds like your brand.
Stay on-brand with an AI trained for you
Frequently Asked Questions
How is Hypotenuse AI’s brand voice different from others?
Most AI brand voices are based on descriptive words like imaginative and innovative. But words are too generic and can be interpreted differently by different people.
We take a different approach. Your bespoke model is trained on how you actually write across real ecommerce content: PDPs, marketplace listings, website copy, campaigns, CRM flows, blogs, and social. It studies the patterns in your tone, sentence structure, phrasing, and how you introduce or describe products.
You can also set rules for banned words, required terminology, formatting preferences, and stylistic details like how you use bullets or punctuation. The model follows these rules every time, so messaging stays consistent no matter the channel.
As you use it, your approvals and corrections help refine the voice further. Over time, it gets better at mirroring your tone and stays aligned even as your catalog evolves or your team scales.
It’s the closest thing to having a senior copywriter who knows your brand inside out and never forgets the guidelines.
What if my brand voice isn’t well-defined?
We can start with any material you have and fine-tune along the way. As you generate content, our AI learns what feels right and becomes more aligned over time.
Can we create multiple brand voices?
Yes. Enterprises with multiple brands or sub-brands can have separate AI brand voices and switch between them anytime.
How does Hypotenuse AI ensure generated product copy meets brand and compliance standards?
Your brand voice and guidelines are built directly into the model, so generated copy naturally aligns with your tone and style. The model also improves with your feedback, which helps it stay accurate over time. For stricter oversight, our AI brand compliance checker adds an extra layer to catch anything that slips through, especially after human edits.
"We write hundreds of pieces of content monthly, and needed to quickly implement an elegant solution. Hypotenuse is hands-down the best tool that’s quick, easy, reliable & scalable.”
I can produce hundreds of descriptions at once, easily customizing tone, style & content to match our brand voice exactly—decreasing production time, freeing up resources and dramatically improving our overall user experience.
"We write hundreds of pieces of content monthly, and needed to quickly implement an elegant solution. Hypotenuse is hands-down the best tool that’s quick, easy, reliable & scalable.”
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