In today's competitive digital landscape, learning how to improve your ROAS (return on ad spend) is crucial but challenging. There are much more competitors, ads are getting more expensive in general, and users' attention are getting pulled in different directions. Many businesses end up wasting their ad budget on subpar ads.
Therefore, good ad copy is crucial. Leveraging AI can help create more compelling and effective ad copy that resonate with your target audience and drive conversions. This article will explore how to improve ROAS and achieve better results by creating ads with AI tools and techniques.
Why Ad Copy Matters for ROAS
When it comes to improving your ROAS, compelling ad copy plays an important role.
Effective ad copy directly impacts key metrics such as click-through rates (CTR), conversion rates, and ultimately, ROAS.
Besides the direct benefit of improving CTR, ad campaigns prequalify users by clearly communicating the value and relevance to the product. Which means great ad copy bring in the right users who are more likely to convert, translating to better conversions.
Especially for Google Ads where you pay per click, this is extremely important because every click is already an advertising campaign expense.
And as for other ad platforms like Meta, click data helps determine who else to show your ads to.
Elements of effective ad copy include:
- Clarity and conciseness: Attention spans are getting shorter—you have mere seconds to make an impression. Using persuasive, benefit-driven language helps communicate your value proposition quickly and convey your message message succinctly.
- Strong calls to action: Clear and compelling CTAs guide potential customers through the conversion funnel, increasing the likelihood of a sale or desired outcome. Don't just use "Learn more", be more specific with "Shop now" or "Order now".
- Emotional connection: By understanding your customers' needs, pain points and aspirations, you can create ad copy that speaks directly to their emotions, fostering a deeper connection with your brand. The benefits here go beyond a single purchase, it also builds brand awareness and long term loyalty.
How AI Can Transform Your Ad Copy
While you may already have a team of performance marketers and copywriters working on your ad campaigns, AI can supercharge your ad strategy. Here's how.
AI-Powered Ad Copy Generation
The difference between human and AI-driven ad copy is the amount of exposure. AI-powered tools can generate variations of ad copy based on best practices and data analysis.
These tools analyze vast amounts of data to identify patterns and insights to inform compelling ad copy creation—data much more than what humans would have seen in their life.
One of the key benefits of using AI to write Google Ads copy is the speed and scale it offers. AI can generate hundreds of ad variations in minutes, allowing you to test different approaches rapidly.
Additionally, AI writing tools can help overcome writer's block by providing fresh ideas and perspectives.
AI-Driven Ad Copy Optimization
Beyond creation, AI excels at optimizing existing ad copy. By analyzing performance data, AI can identify areas for improvement and suggest tweaks to enhance engagement and conversions.
This data-driven approach takes the guesswork out of ad optimization, allowing you to create ads with AI that consistently perform well. This is all metrics-driven and based on specific ad goals.
AI-powered A/B testing is another game-changer. By automatically testing multiple ad variations and analyzing results in real-time, AI can quickly determine which versions resonate best with your audience, helping you to improve ROAS continuously.
As you're testing, you may also identify strong angles that are worth creating a landing page or social media campaign for.
Personalization and Targeting with AI
Perhaps the most exciting application of AI in advertising is its ability to personalize ad copy at scale.
AI can tailor ad messages to individual user preferences and demographics, creating a more relevant and engaging experience for each viewer. This level of personalization was previously impossible to achieve manually.
There are several AI features within ad platforms that support personalization and targeting.
Google Ads' dynamic keyword insertion allow you to automatically customize ad copy based on user search queries. Meta Ads' set of Advantage+ AI tools help you show the best performing ad copy in the most suitable placement to the user most likely to buy from you.
Of course, it's still best to test and adjust your advertising strategies by looking at CTR, conversion rates and other metrics to determine which of these AI features work best for you.
How to Create AI Ad Copy
To create effective AI ad copy and improve ROAS, it's crucial to combine the power of artificial intelligence with human creativity.
AI-powered solutions can help you scale your ad copy creation and optimization, as well as test different variations quickly. However, human expertise on your products, services, and customers remains invaluable. Only you'll truly know your specific audience from interacting with them day in day out.
Use an AI Google Ad generator to quickly generate ad ideas and copy, and have humans provide the direction, strategy and guidance along the way.
That starts with providing clear instructions and context to the AI writing tools. This includes describing your product in detail, your target audience, keywords to use—the more specific and relevant information you provide, the better the AI can tailor the ad copy to your needs.
Once you've had the first round of copy generated, review and refine the output to ensure it aligns perfectly with your brand voice and campaign objectives. A few more points to look out for would be the accuracy, whether it's concise enough for a 3-second glance and how it can appeal better to human emotions.
By following these steps and maintaining a balance between AI efficiency and human creativity, you can significantly enhance your ad copy and improve your return on ad spend.
Take Your Ad Copy to the Next Level with AI
In today's competitive digital landscape, optimizing your ad copy is crucial for improving Return on Ad Spend (ROAS).
Fortunately, artificial intelligence (AI) has upgraded the way marketers create and refine their advertising content. It can speed up the process by automating content creation, generating multiple ad variations for quicker testing and optimizing ad copy based on AI insights.
This leaves more time and mind space for marketers to think and strategize on a higher level.
Hypotenuse AI offers a powerful suite of tools designed to help you generate Facebook Ads and write Google Ads copy with AI efficiently.
The AI Google Ads and AI Facebook Ad generator are trained on the high-performing ad copy, best practices of each ad platform and specifically designed to write ads. With a simple and intuitive interface, it creates compelling headlines and descriptions tailored to your audience in just a few clicks.
Experiment with Hypotenuse AI's tools to experience firsthand how AI can transform your ad creation process. If you're looking for something more tailored to your brand, book a demo with us and discover how our AI-powered tools can help you improve ROAS and create more effective advertising campaigns.
