AI-powered PIM for Microsoft Dynamics 365 Business Central

Keep Business Central running inventory and orders. Centralize and enrich your product data and content in one AI-native PIM, then sync approved content back to Business Central and out to every channel.
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Exporting enriched product data from Hypotenuse AI to Business Central
Exporting enriched product data from Hypotenuse AI to Business Central
Trusted by leading global brands and Fortune 500 ecommerce teams

Sync your Business Central items

Connect Business Central and choose the items and fields to sync.

Syncs items, item attributes, variants, categories and pictures from Business Central in bulk, across your full catalog.

Combines your Business Central items with product data from supplier feeds and your other systems.

Models variants and product relationships in a data structure that scales with your catalog.

Products synced from Business Central into Hypotenuse AI

Enrich and check product data

AI fills gaps and standardizes values against your taxonomy before anything goes back to Business Central or out to a channel.

Enriches and standardizes product data, filling gaps and fixing values that are wrong or inconsistent.

Tags and categorizes products against your taxonomy and each channel's requirements.

Checks content and data for tone, accuracy, completeness and compliance before anything syncs.

Product data enriched with AI

Sync approved data to Business Central and your channels

Send approved values back into Business Central and out to your ecommerce platforms and marketplaces.

Writes approved values back to item and variant attributes in Business Central.

Syncs publish-ready content to your ecommerce platforms and marketplaces.

Routes every change through your approval workflow and role permissions, so nothing publishes without sign-off.

Approved product data published from Hypotenuse AI to Business Central and other channels

Launch faster and boost product visibility with AI

Product content generation

Create SEO and GEO optimized titles, descriptions, bullets and metadata in bulk. Every piece of content is grounded in your structured product data and written in your brand voice.

Image editing

Edit and generate product images at scale. Clean backgrounds, fix lighting, recolor variants and create on-brand visuals for every channel.

Translation and localization

Localize product content for every market you sell in, with support for over 40 languages.

Launch faster and boost product visibility with AI

Product content generation

Create SEO and GEO optimized titles, descriptions, bullets and metadata in bulk. Every piece of content is grounded in your structured product data and written in your brand voice.

Image editing

Edit and generate product images at scale. Clean backgrounds, fix lighting, recolor variants and create on-brand visuals for every channel.

Translation and localization

Localize product content for every market you sell in, with support for over 40 languages.

When does a Business Central business need a PIM?

You sell many different product types

Business Central stores product details as item attributes. You can assign attributes to an item category, so every item in it gets the same list: a pump needs flow rate and voltage, while a chair needs seat height and material. The more categories you sell, the more attributes your team has to fill and keep consistent, often from supplier data that arrives in different formats. A PIM gives your team one place to fill and check every attribute before it syncs to Business Central.

You sell in more than one language

Business Central stores item translations for the item description fields, and uses them on sales and purchase documents. A storefront or marketplace in another language needs much more than that: titles, long descriptions, specs and bullets. A PIM holds one master record and localizes the full product content for each market.

Your products come in many variants

Business Central keeps variants under one item record, as a variant code for each size or color. Each variant starts with the item's attributes, and your team adjusts the ones that differ. With hundreds of combinations, keeping every variant's details right gets messy. A PIM lets your team fill and check those attributes in bulk.

Frequently Asked Questions

What is a Business Central PIM?

A Business Central PIM is a product information management system that works alongside Microsoft Dynamics 365 Business Central. Business Central stays the system of record for items and inventory. The PIM holds product attributes, content, images and channel versions, improves them in one governed place, then syncs approved data back to Business Central and out to your channels. Hypotenuse AI works as your Business Central PIM: an AI-first PIM with enrichment and content generation built in.

Does Business Central have a PIM?

Business Central doesn't include a dedicated PIM. It manages items, item attributes, variants and translated descriptions as part of running inventory and orders. PIM apps for Business Central are sold separately on Microsoft AppSource, and some run inside Business Central as extensions.

Do we need a PIM if we already use Business Central?

You need one once you manage thousands of SKUs across several storefronts or marketplaces, or once several teams and suppliers edit the same products. Business Central on its own works when one team sells through one channel and item records hold everything that channel needs.

How does Hypotenuse AI work with Business Central?

Hypotenuse AI pulls product data from Business Central and your other systems, enriches attributes and generates content, then syncs approved data back to Business Central and out to your channels through a PIM integration. Your team reviews and approves inside Hypotenuse AI before anything publishes. You can also start from a CSV or Excel export of your catalog.

Can Hypotenuse AI work alongside a PIM we already have?

Yes. If you already run a PIM next to Business Central, product data flows from the PIM into Hypotenuse AI for enrichment and content generation, then back to your PIM or out to your channels. If you don't, the AI-native PIM inside Hypotenuse AI holds your product data and feeds Business Central and your channels directly.

What should you look for in a PIM for Business Central?

Check four things when you compare PIM software for ecommerce: whether it maps to your item attributes and variants, which data syncs with Business Central in each direction, validation that holds back incomplete products before they publish, and whether it can run across your full catalog in bulk.

How many products can it process at once?

Hypotenuse AI is built for bulk work and runs across catalogs from a few thousand products to several million.

Power your Business Central catalog with better product data

See how Hypotenuse AI enriches product data and keeps Business Central and your channels in sync.
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